Snapchat made waves this month when it introduced its new feature, Memories, which is a shift away from their self destructing timed images.

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Memories allows users to share content after the original photo or video had been taken

Snapchat’s Memories revolutionised the way we perceive the social media platform, by moving away from its original concept: a place to create and share short-lived content. The new feature will now allow users to share content long after it is created.

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Snapchat’s Memories is made up of four areas: Snaps, Stories, Camera Roll and My Eyes Only

So What Is All The Fuss About?

The ability to upload photos may seem like an insignificant change, but it is a sign of a much larger move in how its users will choose to express themselves through the platform. Users will now not only have the opportunity to share content from other platforms but will also be able to share photos and videos taken with a digital camera (or by other digital methods) resulting in less spontaneous stories.

The original spirit of Snapchat may very soon be a distant memory. Snapchat was originally a place where users enjoyed sharing fun and fleeting moments which were instantly deleted after being shared. Unlike other platforms, which encouraged life to be recorded flawlessly, Snapchat uniquely encouraged users to be youthful and fun by adding drawings and stickers on their photos. The Memories feature could change this behaviour forever.

Will this move cost Snapchat its loyal followers?

Only time will tell. However, Snapchat is making this bold move away from their unique roots in the hope to secure it as the top messaging app and to appeal to the larger social media masses by mimicking popular features from other platforms. The new feature may also attract people who are not continuously connected to the internet or who prefer not to be consistently online.

More than 50% of new snapchat user are over the age of 25 and this age group is growing two times faster than users under 25.

This new feature will be rolled out over the next few months.

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